The Kenyan government seems to be pushing again its now dusty nation branding project. As some of our readers may remember, a former nation branding campaign for Kenya had been ignited but had failed after years of inactivity due to lack of funds, as Nation-Branding.info informed in November 2007.
Now, it seems, the Kenyan government has [...]

Some weeks ago, Russian newspapers reported that President Medvedev had just created a new commission in the Kremlin to promote a positive image of Russia abroad. It is not a new case of nation branding by far, but this high-level commission points out that countries are increasingly conscious of how critical image and reputation are [...]

Jose Filipe Torres is the chief executive officer of Bloom Consulting, a promising branding consultancy based in Madrid, Spain. The company also has offices in Lisboa (Portugal), Sofia (Bulgaria), Miami (USA), and Copenhagen (Denmark). The consultancy has worked on city, region or nation branding projects with diverse public sector clients such as Bulgaria, Latvia, Portugal [...]

There are, the ad promises, “no artificial ingredients” in this bar of soap. But the bar next to it advises would-be purchasers to “get natural.” My eyes scan farther, and I find a soap that claims to be “Mother Nature’s best-kept secret.” Next to it is a pink bar that claims it will make you [...]

Professor Keith Dinnie of the Japan campus at Temple University recently gave a seminar at Yonsei University in Seoul to promote the Korean translation of his book “Nation Branding: Concepts, Issues, Practice (2008).”
In the book, the professor of business administration and nation branding expert analyses the unique nature of Korea’s weak national brand among other [...]

Colombia is most famous for drug trafficking, rightist guerrillas, extortions and corruption. This industry and economy of evil once made the country one of the most feared, and at times dangerous country in the Southern Hemisphere. However, in recent years Colombia has reached a stage of development and security which allows the country to [...]

Looking back through history, international events are coveted by their host countries to promote their nations’ brands. The Olympics had successfully repositioned Greece and Spain as attractive nations. And the 1933 Chicago Expo is regarded as a marker for the US recovery from the recession. With the 2010 World Expo on Shanghai’s horizon, can China’s [...]

As most of you know, South Korea is developing a nation branding program whose ultimate objective is climbing 18 positions at the Nation Brands Index. In order to reach this goal the government created a Nation Branding Council, which in February this year presented a 10-points action plan. Two of the tactics within this strategic [...]

Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. In most cases, propaganda is blown way out of proportion relative to other parts of the globe.
It is unfortunate that [...]

If you follow Nation-Branding.info, you will know that Chile is developing its own nation branding project with the help of Simon Anholt, the reknown nation branding consultant. In a  keynote he did last month within Chile’s nation branding project, Anholt delivered the following speech - an illuminating and impressive speech worth reading that somehow summarizes [...]