Brand Canada and Nicolas Papadopoulos

In a very interesting feature at the The Ottawa Citizen, Andrew Potter interviewed Nicolas Papadopoulos, the reknown country branding scholar from the Canadian School of Business Carleton’s Sprott. At Nation-Branding.info we may appear slow by making reference to an interview…

Greece’s nation brand: two interviews

The Athens-based International Communication Policy Forum (ICP Forum) is an institution which aims to sensibilize both Greek administrations and SME’s about the importance of Greece’s image and the need of understanding it strategically. With this objective in mind, the ICP…

Branding Canada necessary, says expert

Most international shoppers draw a blank when asked to name products, companies or brands they associate with Canada — the result of years of branding neglect by Canadian business and government, a leading marketing scholar says. Nicolas Papadopoulos, a marketing…