In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful brands by using nationality more, and that the world was ready for that. This is an excerpt from that…
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Viva Polonia – Wally Olins on Poland’s re-branding
In the last weeks we’ve tracked Wally Olins (not Wolff Olins as some say) involvement with Poland. We published a video about Wally Olins on Brand Poland, and the following week we published the entire speech (Wally Olins’ keynote speech in Poland). Now here’s an article written by Wally Olins himself on Poland’s nation branding….
Wally Olins’ keynote speech in Poland
Last week we published an interview with Wally Olins on his efforts to brand Poland (a project he worked for the Polish Brand Institute (www.imp.org.pl), as well as a short speech by Mr. Olins at a press room. Now it’s time to watch Wally Olins’ full-length keynote speech in Poland. As always, wonderful speech from…
Wally Olins on Poland’s country brand
No doubt, Wally Olins is one of the world’s most experienced and influential nation branding experts. He has worked with many countries including Portugal and Poland, but with the latter he’s gone through his ups and downs. He paused his nation branding work for Poland because of political reasons, but also because of cultural misunderstandings,…
Wally Olins on nation branding
No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. On a national level, Wally Olins has helped the governments of Poland,…
Wally Olins on his Branding Poland project
This is a conversation between branding guru Wally Olins and Polish magazine Brief.pl representatives. In the conversation, Wally Olins explains some of the fundamentals of nation branding, the Poland nation brand case and context, the similarities with Spain, the differences between nation branding and commercial branding, and explains “blandly” why the Branding Poland project had…
Why brand a nation: a conversation with Simon Anholt and Wally Olins
This is a conversation, or rather an interview, conducted by South African marketing and branding consultant Thebe Ikalafeng. In this interview, he asks nation branding experts Simon Anholt and Wally Olins on nation branding, the branding issues developing countries face, and goes deeper on how South Africa can sketch a nation brand that helps the…
Wally Olins keynote: The Nation And The Brand And The Nation As A Brand
No need to introduce Wally Olins, one of the world’s most recognised experts and leading thinkers in the field of branding. As the opening speaker of the Typo 2001 Brands forum, he spoke about nation, brands and nation brands. The Nation And The Brand And The Nation As A Brand – Part 1: The Nation…
Update on Wally Olins’s work for Lithuania’s economic image
The Lithuanian Development Agency (LDA) hired Wally Olins, one of the world’s leading branding gurus, and his team Saffron Brand Consultants to help develop Lithuania’s attractive economic image in foreign markets. The consultants are working aiming to develop the country economic image strategy for 2009-2014, a detailed plan of Lithuanian economic image strategy 2009-2011 communication…
Wally Olins quoted on nation branding
Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called in to advise on the most global branding of all – national. The governments of…
Wally Olins pauses Branding Poland effort
In an interview with the Telegraph, nation branding guru Wally Olins says that he has paused his involvement with Poland’s chamber of commerce, which had brought him to change the grey and gloom image of the country abroad. At Nation-Branding.info news of Olins’ contribution to the branding Poland project had been reported here and here,…
Wally Olins on nation branding and Brand Poland
Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the article: For most of the twentieth century nationalism was the property of extreme right-wing political movements,…