Publishing house Henry Stewart has released a very interesting presentation by nation branding expert Keith Dinnie. As most people into the field know, Mr. Dinnie is Associate Professor of Business at Temple University, Japan, and is the author of the world’s first academic textbook on nation branding, Nation Branding – Concepts, Issues, Practice. In this spoken…
Professor Keith Dinnie of the Japan campus at Temple University recently gave a seminar at Yonsei University in Seoul to promote the Korean translation of his book “Nation Branding: Concepts, Issues, Practice (2008).” In the book, the professor of business administration and nation branding expert analyses the unique nature of Korea’s weak national brand among…
The time for our biannual Top Nation Branding Experts panel has arrived! As in the previous 2008 edition, this list contains the top 10 most influential nation branding experts. But this year, we have developed a Gartner-like magic quadrant with the leaders, the experimeted, the emerging and the followers. See it below. And finally here are…
The Athens-based International Communication Policy Forum (ICP Forum) is an institution which aims to sensibilize both Greek administrations and SME’s about the importance of Greece’s image and the need of understanding it strategically. With this objective in mind, the ICP Forum is performing a great job providing information on trends about international communication policy, organizing…
By definition, all emerging industries are very creative but also very chaotic, and it is hard to find the trend-setting individuals among the booming chaos. But at Nation-Branding we thought it would be interesting to end the 2008 year with a special feature with some names to a field which is not only rising, but…
Yesterday a seminar on place branding took place in Lisbon, Portugal.The speakers were David Gertner (Pace University, Lubin School of Business), Joao Freire (Brandia Central), Bill Baker (Total Destination Management), Peggy Bendel (Development Counsellors International), Keith Dinnie (Brand Horizons) and Miguel Otero (Leading Brands of Spain Forum). The seminar was organised by Lisbon-based company Brandia…
