One of the most knowledgeable academic experts in nation branding and the country of origin effect, Nicolas Papadopoulos, answered some questions in a recent interview – this is his remarks on the nation branding field: What must a successful branding campaign entail to not only develop a local economy, but also help sustain it? Long-term…
In a very interesting feature at the The Ottawa Citizen, Andrew Potter interviewed Nicolas Papadopoulos, the reknown country branding scholar from the Canadian School of Business Carleton’s Sprott. At Nation-Branding.info we may appear slow by making reference to an interview first published on March 30, 2008, but the interview did not have much impact at…
An official press release on September 17, 2009 announced that the Government of Canada will invest $32 million in the Canada Brand initiative to put the maple leaf brand on the top quality products Canadian farmers grow and increase sales around the world. “Canadian farmers want to make their living in the marketplace and buyers around…
The Athens-based International Communication Policy Forum (ICP Forum) is an institution which aims to sensibilize both Greek administrations and SME’s about the importance of Greece’s image and the need of understanding it strategically. With this objective in mind, the ICP Forum is performing a great job providing information on trends about international communication policy, organizing…
Most international shoppers draw a blank when asked to name products, companies or brands they associate with Canada — the result of years of branding neglect by Canadian business and government, a leading marketing scholar says. Nicolas Papadopoulos, a marketing and international business professor at Carleton University, chastised the lackadaisical approach to branding Canada in…
A book on how the Canadian government brands Canada, “Branding Canada: Projecting Canada’s Soft Power Through Public Diplomacy”, was just published last week. This is the first comprehensive analysis of the origins, development and implementation of Brand Canada. University of Ottawa professor, Evan H. Potter, shows how the combined efforts of the federal and provincial…
