Some weeks ago we reported about the Branding Bulgaria conference, where one of the main speakers was the reknown Simon Anholt. Now it’s the turn for neighbouring Turkey to ask the British expert for his opinion. An article by the Turkish newspaper Hurriyet follows. Successive Turkish governments have spent hundreds of millions of dollars to…
As we reported last Wednesday, a Branding Bulgaria conference was held in Sofia on March 1. The day before, Simon Anholt, one of the participants at the conference, had given a half-day Masterclass to a number of government ministers and business leaders. After his participation in the conference, Mr. Anholt was interviewed by several Bulgarian…
In early July 2010, nation brands expert Simon Anholt was invited to the city of Visby, on the Swedish island of Gotland. He was invited by the Council for the Promotion of Sweden, which includes Sweden’s Ministry for Foreign Affairs, the Ministry for Enterprise, Energy and Communications, the Visit Sweden office, the Swedish Trade Council,…
As we reported in September this year, the Brand Africa forum was celebrated in Johannesburg, South Africa, as a summit with nation branding experts and country brand managers from a number of African nations. The forum’s objective was to explore ways so that Africa as a continent and African countries can improve their image and…
Most of us have heard of Simon Anholt – the brilliantly caustic, conventions-defier and outspoken nation branding (or as he prefers, ‘policy advisor’) expert. Mr. Anholt was in Johannesburg for the Brand Africa Forum held in on 16 September 2010, and he was interviewed by South Africa’s Talk Radio 702’s Jenny Crwys-Williams about the importance…
This is an interview published 03 June 2010 with Nobels Colloquia winner Simon Anholt on the concept of “nation branding”, and the impact the World Cup could have on South Africa. The interview was conducted by Dr Sean Carey. Dr Carey is Research Fellow at the Centre for Research on Nationalism, Ethnicity and Multiculturalism (CRONEM)…
On an interview with Globomedia, Simon Anholt has expressed his fears that the Olympics could spoil Brazil’s nation-brand image rather than improving it… Worth a listen.
Simon Anholt, the founder of the Anholt-GfK Roper Nation Brands Index, speaks on the power of a country’s “brand image” and what Malaysia can do to improve its global relevance. He discusses how important national reputation is to future prosperity and progress of a country and how countries need good brand images -just like corporations and…
Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience: Part 1: Part 2:
It’s always interesting to read Simon Anholt’s opinions. He is, no doubt, the most authoritative voice in the field around nations as brands (I purposedly omit the term ‘nation branding’ since Mr. Anholt is reportedly trying to distance himself from the marketing/communications-based approach to nation branding. For those unaware, his recent piece “Why nation branding…
This is a conversation, or rather an interview, conducted by South African marketing and branding consultant Thebe Ikalafeng. In this interview, he asks nation branding experts Simon Anholt and Wally Olins on nation branding, the branding issues developing countries face, and goes deeper on how South Africa can sketch a nation brand that helps the…
As everybody knows by now, Simon Anholt is the leading expert in the field of nation branding. In this very recommendable interview, first appeared on Mr. Anholt’s website, he speaks about several aspects of Australia’s nation brand.
